Sneak Energy

Invest in Different

Sneak is a disruptive energy drinks brand rooted in gaming sub-culture. We provided brand due diligence prior to the private equity investment. Post investment, our mission was to build consumer and brand strategy, and identify how to grow within and beyond their passionate fanbase. We redefined Sneak’s core and stretch audience, and showed how they are united by a shared sense of ‘otherdom.’ We crafted a creatively inspiring positioning to unite these audiences, ‘Fuel Different,’ and an activation strategy to engage a wider audience, without losing its edge.