We are Brand Potential, an international brand agency combining the rigour of consulting, the impact of design and the power of reputation to transform brands for the future.
Insight
To fuel the future.
Innovation
To stay ahead.
Strategy
To define brand direction.
Design
To bring to life what’s next.
PR
To bring people and brands closer together.
M&A
To invest with confidence.
Our Work
Our point
of difference
Brand due diligence
for mergers & acquisitions
We bring M&A thinking to brands and brand thinking to M&A. We realise long term potential in a brand by unlocking emotion as well as logic. It’s a formula that’s helped to transform the brands of our global clients.
Triple success at the 2025 Transform Awards
We’re thrilled to share that we walked away with 3 awards for our work with Microhive & OGX (Kenvue) at this years Transform Awards.
Flavour Innovation with Heineken
From the pip of an idea to a refreshing drink on shelves, we partnered with Heineken to create an exciting new flavour to help Old Mout Cider engage with new audiences.
Introducing Brand Potential Benelux
PR agency Coopr will merge into Brand Potential as of October 1, 2024, becoming a full-service brand agency within the CANDID Platform.
Our Clients
Are you fit for innovation?
You wouldn’t run a race without first working on your fitness. It’s the same with innovation. Explore how businesses build innovation strength in our whitepaper.