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We are Brand Potential, an international brand agency combining the rigour of consulting, the impact of design and the power of reputation to transform brands for the future.

  • Insight

    To fuel the future.

  • Innovation

    To stay ahead.

  • Strategy

    To define brand direction.

  • Design

    To bring to life what’s next.

  • PR

    To bring people and brands closer together.

  • M&A

    To invest with confidence.

Our Work

Share a Coke image

Share a Coke

Share a Coke is back!

PR

Rotterdam The Hague Airport

Rotterdam The Hague Airport: Embracing Closeness and Innovation

Design Strategy Travel
Albert Heijn image

Albert Heijn

The partnership between Albert Heijn and Brand Potential spans nearly forty years.

PR event Feyenoord ONE

In January 2024, Feyenoord became the first professional football club in the Netherlands to launch its own streaming platform: Feyenoord ONE.

PR

LEGO World

Since its launch in 2001, LEGO World has grown into the ultimate autumn half-term family event – and the largest LEGO event in the world.

Campaigning Media PR
Bolletje image

Bolletje

Bolletje, a Dutch institution with over a century of heritage, embarked on a journey of modernization while cherishing its legacy.

Design Strategy

Our point
of difference

Brand due diligence
for mergers & acquisitions

We bring M&A thinking to brands and brand thinking to M&A. We realise long term potential in a brand by unlocking emotion as well as logic. It’s a formula that’s helped to transform the brands of our global clients.

Learn more

Our Clients

Boots Logo 1 icon CCEP 1 icon Danone 1 icon Dove icon Haribo 1 icon Heineken icon J&J icon Kelloggs icon Lipton icon Mars icon Selfridges Logo icon Suntory icon Unilever_text_logo 1 icon Acorn 1 icon Aveeno icon

Where next for your brand?

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Are you fit for innovation?

You wouldn’t run a race without first working on your fitness. It’s the same with innovation. Explore how businesses build innovation strength in our whitepaper.