Where next for your brand?
AGENCY
transformation
BRAND
WE ARE A
We identify and unlock the future for brands
potential
FULL OF
IN A WORLD
future
THE
A BRAND OF
We believe that every brand has the potential to be

WE COMBINE
COMMERCIAL
& CREATIVE
THINKING.

Whether creating a new brand, building or buying an existing brand, we bridge the gap between strategy and execution.

We deliver insight, innovation and transformation programmes that grow the brands of the future.

INSIGHT, FORESIGHT & ANALYTICS

IDEAS, INSPIRATION & INNOVATION

POSITIONING, PORTFOLIO & ARCHITECTURE

NAMING, IDENTITY & DESIGN

BRAND DUE DILIGENCE

WE ARE
DIFFERENT
BECAUSE

As well as working with global brands and entrepreneurs, we also work with private equity houses and investors to assess the potential in a brand. We bring M&A thinking to brands; and brand thinking to M&A.

Brand Due Diligence

WE ARE DESIGNERS, RESEARCHERS,
ANALYSTS, STRATEGISTS &
INNOVATORS

Meet our team

OUR CLIENTS

WHERE NEXT
FOR YOUR
BRAND?

As well as our great team of creative and commercial brains, we have a range of insight and inspiration methodologies designed to help us build the brands of the future.

From online ideation to in-the-moment insights, they never replace great thinking, but they do inspire it.

Contact us

    OUR CREATIVE
    WORKSHOP
    SPACE

    We believe that big ideas need big spaces. That’s why we have our Roofspace – a creative venue on the top floor of our offices in Windsor, UK.

    100sq metres of creative space that can be used for workshops, events and research. Situated on the vibrant High Street, directly opposite Windsor Castle.

    Take a look inside

    NEWS

    New London hub!

    Whilst our UK mothership is still in Windsor, we are very excited to also now have our new shiny hub located in the heart of London, alongside our CANDID friends - Creature and Positive.

    Brand Potential Netherlands

    We've spent the past few months getting together with our sister agency, Millford Brand Design in Amsterdam, together we have launched the next generation, with Millford now know as Brand Potential.

    Joining the Candid Platform.

    This morning we are very excited to announce we are becoming part of CANDID.