Rotterdam The Hague Airport

Rotterdam The Hague Airport: Embracing Closeness and Innovation

Design Strategy Travel

We developed the new positioning, “Rotterdam The Hague Airport. Dichtbij.” to celebrate both the literal and figurative closeness and familiarity of the airport. We strategically leveraged these attributes, recognizing them as key strengths that positively influence diverse stakeholders. The airport not only brings travelers close to their destinations but also connects the region to the global stage, drawing Europe and the world nearer. Additionally, the airport is instrumental in advancing the aviation sector through its innovation lab projects, bringing the future of aviation closer.

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Introducing a Fresh Identity

The rebranding initiative introduces a fresh identity that highlights essential elements of the airport, seamlessly merging them into a versatile, forward-thinking visual system. From the inclusion of the iconic tower in the logo to adopting a warm, approachable tone and incorporating a dynamic, uplifting visual system, every element conveys a sense of motion, even in static form. This comprehensive system is both rich and flexible, addressing a wide range of needs in commercial, services, and corporate communications.

Impacting Internal and External Stakeholders

Our efforts have made a significant impact in two key ways. Internally, the collaborative process of developing a new positioning and strategy has made the vision and objectives more tangible for the airport’s employees, fostering a positive shift in its internal culture. Externally, the reintroduction of the brand has successfully restored relevancy and sparked renewed interest, reestablishing its presence in the minds of our local audience.