British Beer & Pub Association
Campaigning
Design
Food & Drink
Insight
Strategy
Creating a bold new brand to match a bright future.
The British Beer & Pub Association, representing over 90% of British beer production and more than 20,000 pubs, needed a story that represented their role as the active and contemporary voice of the industry. Working with stakeholders and members, Brand Potential created a new brand that explains the role they play by bringing The Voice of Brewers & Pubs into the identity. It’s a bold brand transformation designed to mirror the evolution of the category and tell the story of the important work they do in representing their members as a modern, authoritative trade body.
“We’re really proud of the brand transformation we’ve been on at the BBPA, and Brand Potential were brilliant partners in the whole process. They took us from early insight and storytelling, all the way through to bringing our strategy to life in our new visual identity. Now we have a branding that is truly rooted in a meaningful, strategic story, and it’s set us on a strong path ahead as the voice of brewers and pubs in our much-loved industry. Cheers Brand Potential!”
Emma McClarkin OBE, Chief Executive Officer, BBPA.
