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Public Relations

Public relations

In a rapidly evolving world where inclusivity, sustainability, and technological innovation are reshaping the landscape, your brand's narrative matters more than ever. At Brand Potential, we offer comprehensive PR services designed to help you navigate these changes and communicate effectively with all your stakeholders. Acting as your critical friend, we provide honest, strategic guidance to ensure your message not only reaches your audience but resonates deeply.

PR event Feyenoord ONE

In January 2024, Feyenoord became the first professional football club in the Netherlands to launch its own streaming platform: Feyenoord ONE.

PR
Share a Coke image

Share a Coke

Share a Coke is back!

PR
Lenovo MotoGP press trip image

Lenovo MotoGP press trip

Lenovo organised an exclusive press trip to the MotoGP test days in Assen.

PR Tech

LEGO World

Since its launch in 2001, LEGO World has grown into the ultimate autumn half-term family event – and the largest LEGO event in the world.

Campaigning Media PR

DFDS and wildlife organisatie ORCA

Sustainable travel isn’t just about reducing impact — it’s also about giving back to nature. DFDS has been doing exactly that for 16 years through its partnership with ORCA.

PR Travel

LEGO honours Annie M.G. Schmidt with life-sized statue

LEGO honours Annie M.G. Schmidt with life-sized statue

Media PR Retail

Build and protect your brand’s reputation with strategic corporate communication. We craft thoughtful communication strategies, develop compelling concepts, and ensure flawless execution. From internal communication and branding to crisis response and stakeholder mapping, we help you connect authentically with your audience.

In the area of Corporate Communication, we offer the following products and services:

  • Crisis Response Plan
  • Media training
  • Media & Stakeholders relations
  • Predictable Surprise workshop
  • Internal communication
  • Internal branding
  • Corporate story
  • Message house
  • Brand house
  • Stakeholder mapping
  • Message development

Amplify your brand’s presence and engage your audience with impactful Brand PR strategies. Whether through creative activations, content campaigns, influencer partnerships, or media relations, we bring your brand to life. We start every campaign with a core insight, grounded in data and audience understanding, and develop creative concepts that capture attention and drive results.

In the area of Brand PR, we offer the following products and services:

  • PR activations
  • PR support for product launches
  • Content campaigns
  • Newsjacking
  • Media relations (press releases and pitching)
  • Influencer campaigns

Empower your team with our tailored communication training programs. From media training and crisis communication to personal storytelling and employee ambassadorship, we prepare your organization to communicate confidently in any situation. Our workshops ensure that your team is equipped to handle press interactions, craft compelling narratives, and maintain effective internal and external communication.

We offer the following training programs:

  • Workshop Predictable Surprise
  • Training Personal Storytelling
  • Media Training
  • Executive Media Training

Where next for your brand?

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