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Insight

Insight

We capture and harness insight to fuel brand transformation. Combining qualitative research, quantitative surveys, cultural analysis and digital insights, we help brands understand categories, markets, cultures and people. Our deep expertise spans over 30 markets worldwide, enabling us to uncover actionable truths that maximise commercial impact through brand positioning, communications and promotions. Whether you're exploring where to play or how to win, our insight-driven approach unlocks your brand's future potential.

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Haleon

We partner with Haleon to make sense of their complex science.

Healthcare Insight Strategy
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Costa Coffee

We’re strategic insight partners for Costa Coffee, helping them accelerate their brand across markets and platforms in the coffee category.

Food & Drink Innovation Insight
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Aviva

Understanding people & humanising financial services

Financial Services Insight Strategy
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Sneak Energy

Sneak, a disruptive energy drink brand embedded in gaming culture, partnered with us to elevate its influence and reach beyond its core fanbase.

Food & Drink Insight M&A

Interviewing and connecting with groups and individuals to uncover the whys and hows of their attitudes, emotions and behaviours. Uncovering needs and ideals. Testing, building and refining propositions, positionings and communications.

Using and analysing statistical samples to size opportunities, segment audiences and filter ideas based on potential impact. Measuring behaviours, attitudes and motivations, and both claimed and implicit drivers of choice. Econometric analyses and modelling to define the size of prize and focus investment decisions. Advanced analytics including conjoint, regression and max-diff to define optimised solutions, ranges and feature sets.

Working with experts, academics and leading edge consumers across categories to identify potential future landscapes for brands and to help stretch ideas from now to next.

Online and offline ethnographic approaches that get beyond the voice of the user to capture the functional, behavioural and emotional reality of people’s lives, occasions and moments of truth, as they happen.

Semiotics, culture scouts, desk research and trends analysis; tapping into the social and cultural drivers of behaviour and choice across markets to unlock the most powerful ways brands can connect.

Co-creative approaches that bring creatives together with users and consumers. Design events, creative workshops and consumer panels that literally bridge the gap between insight and creativity.

Social Listening, Artificial Intelligence content mining and big-data analysis to uncover patterns, stories, trends and opportunities at speed.

Exploring and mining your existing data and reports to identify and build upon key themes and insights.

Where next
for your brand?

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