Data & Analytics
Our services
Data & Analytics
Consultants using quantitative solutions to unlock potential for confident decision-making.
We are more than a standard quantitative research and analytics team. We are rooted in the robustness of traditional quantitative tools and techniques, but we are superpowered by our consultative and strategic thinking. To get the most actionable insights for your business, our work is always bespoke and tailored to client needs, never templated.
We offer a range of advanced analytics capabilities in-house, to suit more complex data and analytics needs. Whether that’s undercovering powerful predictors through driver analysis and regressions, understanding your brand’s position in the market through factor analysis and correspondence mapping, to expanding audience reach through TURF analysis and segmentations – our exploration helps you get the most out of your data set, in a method that’s statistically sound.
Name your market, name your category! We have experience of sampling across over 25 markets across six continents – from niche samples to larger nationally representative sets – and across categories including healthcare and beauty, food & drink, retail, pet care, and financial services. In 2022 alone, we conducted over 55,000 interviews, meaning 13,750 hours (or 573 days) were spent completing our surveys.
We craft each survey from scratch; this means we can integrate any in-survey technique and methodology to tackle your research questions in the most effective way. To name a few, we cover design and concept testing, priced purchase intent and price elasticity (Gabor-Granger), shelf tests, implicit associations, MaxDiff, and conjoint.
Our analysts work with our in-house designers to bring your data to life in a way that’s visually engaging and easy to digest, helping you deliver data and insight to a commercial audience at scale. Outputs include reporting and debriefs in the thorough and traditional style of quantitative research and insight, through to beautifully designed infographic summaries.
Our specialists apply an expert lens to our quantitative research if sought. We apply established behaviour science principles to help you understand the psychological influences and motivations underpinning consumer attitude and behaviour. Our experts help you understand your consumer on a deeper level, supporting the development of a strong and meaningful brand-consumer relationship and experience.