Triple Success at the Transform Awards 2025
Award-winning partnerships
We’re thrilled to share that we walked away with 3 awards for our work with Microhive & OGX (Kenvue) at this years Transform Awards.
🥇Gold for Best Naming Strategy (New Name) with Microhive
🥈Silver for Best Visual Identity by a Charity, NGO or NFP with Microhive
🎖️Highly Commended for Best Visual Identity in Lifestyle & Wellbeing with OGX (Kenvue)
Gold for Best Naming Strategy (New Name) with Microhive
Our research revealed ‘Pennies From Heaven’ had significant limitations – religious connotations, end-of-life care associations, and a dated feel that lacked gravitas for corporate engagement. We developed a naming strategy focusing on four territories: ‘Evocative’, ‘Descriptive’, ‘Mash Ups’ and ‘Aspirational’.
The winning name ‘Microhive’ elegantly captures the essence of their mission: ‘Micro’ signifying the small, individual contributions, while ‘Hive’ represents the collective power of community giving. This name perfectly embodies their core concept of “small change, big change” whilst being modern, memorable and scalable.
Our naming strategy wasn’t just about creating a new label – it was about unlocking the organisation’s potential to revolutionise charitable giving on a global scale.
Silver for Best Visual Identity by a Charity, NGO or NFP with Microhive
Our initial findings revealed their former branding ‘Pennies From Heaven’ was dated and uninspiring, with many comparing it to clip art and incorrectly associating it with religious or end-of-life care charities. The challenge was to create a modern, dynamic identity that would support their ambitious growth plans whilst remaining true to their core mission of empowering collective micro-donations.
We developed a sophisticated visual identity centred around a hexagon-inspired logo that cleverly represents four core elements of their business: change (smaller central hexagon symbolising individual donations), continuity (connected line showing ongoing impact), collective giving (multiple hexagons depicting diverse communities), and charity (overall heart shape conveying care). This versatile design creates a badge of unity and symbolises their “small change, big change” philosophy.
The rebrand included a vibrant colour palette with purple as a standout hue, communicating creativity and ambition, alongside an energetic and optimistic tone of voice that inspires people to join the movement. This strategic combination has delivered impressive results, including a 67% increase in new business, 25% growth in web visits, and 19% more participating organisations. Most importantly, the new visual identity has enabled Microhive to extend beyond workplace giving, opening doors to international expansion and new fundraising propositions with the potential to raise millions more for charity. As Kate Forst, their CEO noted, the rebrand has positioned Microhive ‘to shape the landscape of charitable giving for generations to come.’
Highly Commended for Best Visual Identity in Lifestyle & Wellbeing with OGX (Kenvue)
We partnered with OGX to create a premium sub-brand, Rescue Fusions, designed to elevate their offering in the retail space. The challenge was to develop a distinct premium identity that maintained clear connection to the core OGX brand, allowing them to enter the premium segment while remaining accessible.
Our strategy reimagined OGX’s existing brand assets to create a sophisticated visual language that bridged the gap between mass-market and salon-quality products. We evolved their signature hair wave pattern as a central design element, introduced premium finishes including holographic and iridescent foiling, and strategically shifted to a white base colour that separated from OGX’s typically vibrant packaging. This holistic design approach created cohesion across all five SKUs while ensuring strong shelf presence.
The results have been exceptional, with Rescue Fusions, now accounting for 16% of all OGX sales. All SKUs have secured positions in the Top 20 OGX products, with two variants breaking into the Top 10. Most impressively, the Overnight Serum has become the second best-selling OGX product ever. This remarkable performance demonstrates how effective visual identity can drive tangible business results, with Kenvue (OGX’s parent company) describing the launch as “very successful” and “doing unbelievably well.” The project has set a new benchmark for OGX and positioned the brand for future growth in the premium hair care segment.
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