ListenIn – AI Powered Insight
From insight to impact in days.
Speed and agility are a competitive advantage.
Consumer centricity is table stakes.
But while traditional research methods have their place, they can struggle to keep up with the demands of teams that need to move fast, test & learn, and make strategic decisions rooted in human insight.
Introducing ListenIn – AI Powered Insight
We blend the efficiency of AI with consultant expertise to create a streamlined, fast and cost-effective research process that helps you move from insight to impact in days rather than weeks. Real consumer voices and AI moderation, underpinned by our ability to define the challenge, ask the right questions, identify human truths, and connect the dots to provide strategic guidance.
When should I use this?
If you’re looking to answer a burning question about your target audience, get fast feedback on early concepts, bring your data to life or inject consumer inspiration into a creative process or workshop, our approach is the perfect fit.
However, if you need deep qualitative richness or robust quantitative data around needs, drivers, behaviors and journeys – then a different approach may be required.
We will help you understand where AI-powered insight can add value and when more in-depth approaches are needed.
We believe…
1. AI powered insight is not a replacement; for Qualitative or Quantitative research. But, it can offer a good balance of breadth and depth to address certain objectives.
2. We believe in voice first; using voice notes is natural and intuitive. It overcomes the pretense of being on video and delivers conversational richness.
3. Human analysis & strategic thinking is critical; AI analysis and summaries are useful but alone don’t deliver the insight and impact needed to drive progress.
Our AI Insight Experience
Over the last 12 months, AI has transformed how we conduct research, increasingly playing a central role in wider insight programs, innovation work and strategy & design development.
With ListenIn, we’ve helped brands across a range of sectors tackle a variety of challenges; innovation roadmaping for a bakery brand, bringing customer segments to life for a financial services provider, and exploring alcohol consumption moments. ListenIn has enabled us to deliver actionable insights at scale and pace meeting the demands of brands that need agility, without compromising on quality.
Ready to move from insight to impact, fast? Get in touch to discover how ListenIn can unlock rapid, actionable consumer insight for your brand. Whether you want to better understand your consumers, test new ideas, inspire your team, or bring your data to life, we’ll show you exactly where AI-powered research fits your needs. Get in touch here to learn more about ListenIn.
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Introducing ListenIn - AI Powered Insight
Ready to go from insight to impact in days? Discover how ListenIn’s AI-powered approach delivers rapid, actionable consumer understanding for your brand