Twinings are transforming their business into a natural health and wellness portfolio. Innovation is critical to the transformation and Brand Potential are their innovation partner both at a strategic capability level; but also within the markets on live projects.
A devolved brand structure across their global markets required us to facilitate a shared global vision for innovation, and then work with each local market to interpret and implement that vision.
Our relationship is hands-on, practical and focused on pushing the innovation agenda forward. We have developed global innovation platforms, leading to rapid idea development, consumer co-creation, collaboration with partner agencies and provided the business with confidence and capability to bring new ideas to market, quickly.