Our long-term partnership with Spillers Horse Feeds is based on close collaboration, a flexible end-to-end approach and comprehensive cross-portfolio knowledge. For the past eight years we’ve been working with Spillers across their range of feeds, from Racing and Competition to Seniors and Leisure.
We explore the end users’ wants and needs in the category, optimise the portfolio accordingly, identify and develop new products, and create and update striking new designs for packaging and adcepts.
This approach that has paid dividends and helped Spillers stay on the front foot, with recent success stories including a 83.5% UK branded growth, driven by NPD over the last 5 years.
