McCoy’s came to us with their latest challenge; to enter the world of shared snacking. We built a full go-to-market proposition for a brand with big bold flavours, inspired by Mexico and a maverick personality. From naming to pack inspiration we brought to life this exciting new opportunity for McCoy’s. And when it came to the creative and naming strategy, Muchos was the name that best communicated full-on flavour and sociability.
Why? Because Muchos = Many.