Insight | Innovation | Creative Strategy | Positioning | Naming | Brand Architecture

We are long-term insight and brand transformation partners for J&J’s Consumer Health business, understanding the needs of future generations and the future of health and beauty.

“My colleagues and friends at Brand Potential are a huge asset to us at J&J, we see them as an extension of our team. They act as true partners by challenging and then delivering against the brief, meeting and regularly exceeding our expectations, and going above and beyond. The team are incredibly strong - both individually and as a collective it’s clear to see the commitment to each and every project. We really value the partnership and the people.”

Head of Global Strategic Insights Northern Europe – Johnson & Johnson

Where next for your brand?
We’re generous with our time, and always happy to chat.