Insight | Brand Strategy | Brand Architecture | Brand World | Digital

Brand Potential created the concept of Pioneering Spirit – an idea rooted in Farnborough’s role in the history of aviation – as a unifying idea that could work for the airshows, events and consultancy divisions of this global business.

We then designed and embedded a new identity, story and internal values to bring the idea to life.

Where next for your brand?
We’re generous with our time, and always happy to chat.