WE NEED A VISION TO BRING EVERY PART OF OUR BUSINESS TOGETHER
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Insight | Brand Strategy | Brand Architecture | Brand World | Digital
Brand Potential created the concept of Pioneering Spirit – an idea rooted in Farnborough’s role in the history of aviation – as a unifying idea that could work for the airshows, events and consultancy divisions of this global business.
We then designed and embedded a new identity, story and internal values to bring the idea to life.