Volvo Charity Roadtrip
Safety is in Volvo’s DNA. But how do you bring that brand value to life in a meaningful, socially relevant way?
To showcase Volvo’s social commitment in a tangible way, we organised a unique charity road trip in collaboration with partners such as the Royal Dutch Sea Rescue Institution (KNRM), the Dutch Traffic Safety Association, and Fonds Slachtofferhulp (Victim Support Fund). Media and influencers drove various Volvo cars while completing impactful challenges, placing action and awareness centre stage. By making participants active contributors to the mission, the brand’s values of safety and responsibility became personal and credible.
The event generated broad media coverage, with outlets such as Marie Claire, JAN, and FHM sharing day reports through 55 social media posts, reaching over 258,000 people. In total, six editorial pieces were published (including one in print), with a combined reach of over 31,000. Through a smart mix of experience, storytelling, and social relevance, Volvo was positioned as a brand that goes beyond mobility.
