Pickwick

Pickwick: Honoring Heritage, Embracing Innovation

Design Food & Drink

As the Netherlands’ most beloved tea brand, Pickwick carries both opportunity and responsibility. Our packaging designs balance innovation with tradition, preserving iconic brand assets while connecting with new audiences. By carefully evolving the brand, we ensure Pickwick stays fresh and relevant without losing its cherished legacy.

Pickwick Core Range: Timeless Classics, Subtlely Refine

The Pickwick Core Range represents the heart of the brand: timeless classics that embody quality and craftsmanship. Our refreshed design stays true to its heritage, ensuring loyal users instantly recognize their trusted tea. At the same time, subtle updates in the details bring a quiet modernity, keeping Pickwick fresh and relevant without feeling outdated. It’s evolution without disruption—maintaining the essence of what makes Pickwick iconic while preparing it for the future.

Finest Selection

Crafted for true tea connoisseurs, Pickwick’s Finest Selection combines premium quality with expert design—appealing to both mainstream tea lovers and refined palates alike.

Ginger Goodness: Bold, Fresh, and Unmistakably Pickwick

With the Ginger Goodness range, Pickwick captures the attention of a younger audience. The delicate watercolor design and flavorful ingredients create a distinctive, modern character while staying true to Pickwick’s trusted identity. This range reflects a fresh energy that appeals to a new generation, yet remains rooted in the quality and authenticity tea lovers expect from Pickwick.