Pets & Friends

Transforming a regional retailer into an online brand.

Following investment by Endless Private Equity, Kennelpak, a regional petcare retailer, had the opportunity to transform its business for the future. Brand Potential have been their partner throughout, in order to create a new online proposition with the uniqueness of pets and the bonds we have with them at it’s heart. We provided an initial understanding and segmentation of pet owners, leading to a distinctive brand positioning around the idea of Confident owners, Carefree pets. From this story, we developed a new name, identity, brand world, creative guidelines and the initial launch campaign.