Nutrition & Santé | WeCare

Getting Fit for the Future

Design Food & Drink Insight Strategy

Nutrition & Santé is European market leader in dietetic products, sports nutrition and organic food. With an impressive portfolio of brands such as Céréal, Gerlinéa, Modifast and Isostar we were tasked to reposition their weight management brand WeCare. With everchanging views on weight control and healthy eating patterns WeCare felt the need for change. A new brand positioning, visual identity and packaging had to make the brand feel fit for the future

Habit Stacking

Feeling good, both physically and mentally, means something different to everyone and every body. But what is true for everyone is that creating and maintaining new, healthy habits isn’t always easy. From this insight the creative idea of Habit Stacking was born. A healthier lifestyle comes from small incremental changes over time.

Your Personal Lifestyle Coach

At the heart of the brand are the vibrant individuals who are all on their unique journey towards a healthier lifestyle. Our aim was to not showcase a specific ‘ideal’ of beauty but to celebrate the authenticity of real people. With radiant lifestyle photography, mouthwatering imagery, encouraging messaging and an updated logo the visual identity of WeCare is now living up to its brand values as a personal mentor: cheerful, big hearted and committed.

Healthy looks good on you

With a bold typeface, carefully stacked ingredients and a dash of colour the pack design has been crafted to reflect the big idea of habit stacking and is geared towards making a stronger impression in store shelves. With a clear focus on flavour and caloric values the pack lay-out is providing an honest support to the unique health goals of each individual consumer, enhancing brand recognition and consumer engagement. Healthy never looked so good!