MJourney
A Visual Identity for MJourney
Mjourney helps businesses through omnichannel, location-based advertising. We redesigned their visual identity with the goal of communicating their mission and vision even more powerfully.
The Logo and the Continuous Line
The new logo and visual language are inspired by the concept of ‘the journey.’ A continuous line flows through all visual elements of the brand, symbolizing the path mJourney takes with its clients—a journey of movement, growth, and new insights. From the logo to graphic elements, this line creates a dynamic and cohesive brand experience that reinforces MJjourney’s story.
A Visual Identity That Captures the Essence
With a clear, modern, and consistent visual style, Mjourney had an identity that strengthens their brand and enhances their message. The new branding reflects what Mjourney stands for: strategic creativity, continuous development, and guiding brands toward impactful media solutions.
Related Work
Bolletje
Bolletje, a Dutch institution with over a century of heritage, embarked on a journey of modernization while cherishing its legacy.
Etos
Etos has been a household name in the Netherlands for over a century and has repeatedly been voted the best drugstore in the country.
Nutrition & Santé | WeCare
Nutrition & Santé is European market leader in dietetic products, sports nutrition and organic food. With an impressive portfolio of brands such as Céréal, Gerlinéa, Modifast and Isostar we were tasked to reposition their weight management brand WeCare.