Crystal Clear
Crystal Clear positioning, visual identity and packaging design
In today’s fast-paced world, everyone is always switched ‘on.’ That’s why it’s so important to take a moment to pause and rest amidst the daily hustle, so you able to move forward with a fresh, clear perspective. This insight aligns with the clarity and refreshment of Crystal Clear: by taking a brief pause during the daily overload, you often regain clarity, and everything becomes Crystal Clear again. In close collaboration with Brand Potential, Crystal Clear redefined its brand positioning, visual identity and packaging design. Reconnecting to its purpose and making the brand ready for the future.
Touch of Tea
Branching out of the soft drinks segment and into iced tea, Crystal Clear introduced a range of ‘Touch of tea’ products, in both carbonated and noncarbonated variants.
Products that keep in touch with the flavors Crystal Clear is famous for, while also catering to a different type of consumer. Offering the current iced tea consumer a more responsible and subtle tasting alternative.
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Nutrition & Santé | WeCare
Nutrition & Santé is European market leader in dietetic products, sports nutrition and organic food. With an impressive portfolio of brands such as Céréal, Gerlinéa, Modifast and Isostar we were tasked to reposition their weight management brand WeCare.
