Costa Coffee
Unlocking the future in & out of home.
Brand Potential are strategic insight and innovation partners for Costa Coffee, helping them accelerate their brand across the total coffee category globally. A key partner in their insight ecosystem, we help Costa understand culture and consumer, enter new markets, enhance their proposition both in and out of home, grow the category and their brand.
Brewing Consumer Journeys
We explored Costa’s priority markets to understand how, when, and why consumers enter the coffee category and grow their relationship with coffee. By identifying key moments of decision, we positioned Costa to effectively grow their brand and build loyalty.
Fresh Solutions for Costa At Home
We built high performance innovation concepts that truly resonate with Costa consumers to elevate the FMCG coffee category. By leveraging demand spaces, cultural insights and immersive ideation techniques.
Strategy for commercial impact.
We crafted market entry strategies that prioritise people, platforms, propositions, and brand impact for Costa. By incorporating cultural analysis, we ensured that each launch achieved significant commercial impact.
