Bolletje
Bolletje, Bakers by Heart
Bolletje, a Dutch institution with over a century of heritage, embarked on a journey of modernization while cherishing its legacy. In close collaboration with Brand Potential, Bolletje redefined its brand positioning and architecture, emphasizing quality, tradition, and family values.
Redesigning the Visual Identity
Central to Bolletje’s transformation was the redesign of its visual identity. We crafted a modernized logo that pays homage to Bolletje’s history while looking forward to the future. The new logo combines its iconic typography with the friendly, recognizable, classic yet modernized image of Bolletje’s baker.
Portfolio Strategy and Packaging Design
To unite its diverse range of products, we developed a cohesive branding strategy. Bold colors, mouthwatering imagery, and clear messaging were integrated into the packaging design, enhancing brand recognition and consumer engagement.
Preserving Tradition, Embracing Innovation
While respecting Bolletje’s iconic logo, originally crafted by a renowned Dutch graphic novelist, we updated it for the future. Preserving its essence, we infused modern flair, creating an icon that seamlessly bridges past and present.
Conclusion: A Tale of Transformation
Bolletje’s journey exemplifies the fusion of tradition and innovation. Through careful craftsmanship and strategic vision, Bolletje emerges stronger, ready to delight consumers for generations to come.
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