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Aviva

Financial Services Insight Strategy

Understanding people & humanising financial services

We help Aviva to connect with a diverse customer base, through their communication, brand strategy, and product development. We get deep into their business and turn insights into powerful stories, for meaningful engagement and customer representation.

Getting to grips with Gen Z

Gen Z will make up 24% of Aviva’s customers by 2028. Through targeted workshops and workstreams we helped to work out how best to keep their products relevant and connect with and educate these younger audiences.

Promoting Green Homes

In order to support Aviva’s net-zero goals, we co-created a comprehensive white paper to explain and encourage homeowners to invest in energy-efficient upgrades,  and promote sustainable practices industry-wide.

Putting people into Car Insurance

We explored customer choice and loyalty in car and home insurance.  We emphasized the need to balance digital innovation with personal interaction.  In a category that isn’t known for putting people first, it’s a differentiating principle that continues to guide Aviva’s approach.

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