Almhof

Through our strategy and design system, we have been part of the core of Almhof’s brand for many years. We’ve continually expanded the brand in a flexible, agile manner working in small iterations, testing quickly, and constantly refining to stay relevant and consistent.

A modular approach ensures brand recognition while leaving room for new variants, products, and sub-ranges. Over the years, we’ve successfully added plant-based options, chocolate mousse, and the “I Feel Good Protein” range without weakening Almhof’s core identity. We bring together diverse expertise in brand strategy, product positioning, naming, and design to make this possible.

When our special-edition releases roll out in summer, we dive in with designs that bring instant joy. With bold raspberry pinks and mango oranges, flavor icons, and imagery that makes you almost taste the creamy texture, these packages stand out on the shelf while feeling unmistakably Almhof. Combined with strategic positioning, they send a clear message: this is your special treat, familiar Almhof delight with a deliciously summery twist.

With more and more consumers consciously choosing plant-based options, but unwilling to compromise on that signature creamy taste, Almhof Plant-Based was born.

The challenge: How can a brand known for its dairy products make a meaningful connection with the plant-based audience?

We preserved the essence of Almhof but made it relevant by retaining fundamental design elements such as structure, photography, and typography. On this foundation, we layered the Almhof Plant-Based sub-logo, an earthy and vibrant illustration style, recognizable green tones, and a cleaner, more minimalist aesthetic. The result is a connection that resonates with the target audience, keeping the brand relevant and appealing.