Share a Coke
Share a Coke is back!
We kicked off with a dual press release to consumer and trade media, highlighting both the emotional power of sharing and the practical excitement of personalising your own Coca-Cola can and winning unforgettable experiences. This secured 12 earned placements in titles such as Grazia, Girlscene, MarketingTribune and Distrifood, reaching over 2 million people. Teaser press invites — including a branded gift box with two Coca-Cola cans — built early momentum on social media, generating seven Instagram Stories and reaching over 23,000 users.
The campaign culminated in an exclusive launch event at restaurant Copain, a newly opened venue transformed into a fully immersive Share a Coke universe.
Guests’ names were projected on the walls, long tables were styled with personalised Coca-Cola bottles, and a Coca-Cola-infused dinner set the tone for an unforgettable evening. Attendees could win VIP tickets to major events like Tomorrowland or Lady Gaga, design custom merchandise, or have their future revealed by a fortune teller. The night concluded with a surprise performance by Jonna Fraser, sparking a wave of social media buzz: 100 Instagram Stories, one Reel, one TikTok, and a combined reach of 1.26 million. Bold, personal, unforgettable — exactly what you expect from Coca-Cola.
