The Better Brands Practice joins Brand Potential
We're thrilled to announce that The Better Brands Practice will become part of Brand Potential from January 2025.
As part of our vision to grow Brand Potential into a global full-service brand agency, our parent company Candid has acquired the Better Brands Practice, which will become part of Brand Potential.
Better Brands was founded by Julietta Dexter who will be taking on the role as CEO of the enlarged Brand Potential, effective from January 1, 2025. This further strengthens and expands Brand Potential’s expertise in brand consultancy, brand identity (design) and brand reputation management.
Julietta will take over from Mary Say, the co-founder and former CEO of Brand Potential. Mary, Tom Lovett and Chris Molloy co-founded Brand Potential back in 2010, and have grown the business from a small agency in Windsor to a team of 120 people now based in London, Amsterdam, Rotterdam and Antwerp, successfully selling the agency to Candid in 2021. Please see the press release here for more information, including the evolved leadership team.
This marks an exciting next phase for Brand Potential, bringing more opportunities for our people and our clients. If you’d like to discuss what this could mean for you and if you would like the opportunity to meet Julietta in the new year, please don’t hesitate to get in touch here.
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