Being a CEO without being in the spotlight: a practical guide for the media-shy leader

Networking doesn’t have to involve large, uncomfortable events. Instead, opt for smaller, private gatherings like intimate dinners or get-togethers with fellow CEOs. These settings allow for deeper conversations without the glare of the media. Quiet networking with strategic partners is also more effective. Skip the big press events and invite key partners for a casual lunch or coffee. These one-on-one meetings can be more productive than public spectacles.

You can still make a huge impact without being in the media. Mentor your top leaders and invest in your management team. Let them take the spotlight while you guide from behind the scenes. Organise small leadership retreats or workshops a few times a year to share your vision and nurture future leaders in a relaxed setting.

Sharing your thoughts doesn’t always require a camera. Write a blog or opinion piece. A well-crafted article can be just as impactful as a TV interview, and you won’t have to step foot in a studio. Trade magazines and LinkedIn are excellent platforms for showing thought leadership, offering depth and substance without the pressure of being on camera.

Corporate Social Responsibility (CSR) is important, but you don’t need to shout about it. Support charities and social causes behind the scenes. Let the impact speak for itself, and allow others in your organisation to shine in these projects. Your involvement doesn’t always need to be front and centre.

Sometimes, you do need to engage with the media, but there are ways to do it that feel less intimidating. Podcasts, for example, offer a relaxed way to share your story. You can have meaningful conversations in a comfortable setting, like chatting over coffee—with a microphone. If live interviews feel too overwhelming, stick to written pieces. A thoughtful blog post or article can have just as much impact without the stress of being on air.

Being a CEO doesn’t mean you have to be a charismatic public speaker in front of the camera every day. You can lead effectively and remain visible without forcing yourself into uncomfortable situations. Whether you opt for podcasts, mentoring programmes, private events, or blogs, there are plenty of ways to make an impact in your own way. The key is finding what works for you and staying true to your style. After all, leadership is about sharing your vision and driving your business forward—on your terms. So, take a breath and relax. You don’t need to be on camera every day. Just choose what suits you best and stay authentic.