About
In 2010, Tom, Chris, and Mary founded Brand Potential with a simple belief: Every brand has hidden potential, and a combination of commercial and creative thinking can unlock its future. Before there was a name or an office, in true start up fashion, on a beermat, they set out our values:
Delivery
To support the work and each other. To never lose sight of the fact that great work means happy clients and repeat business and a good reputation.
Drive
To have a positive energy in the business. To have fun to share it around and create a buzz.
Truth
To be true to what we believe in, to do our best for our clients, our people and our business. To be open and honest. To have integrity in all we do.
A positive future
Our mission is to create a positive future for the brands, people and businesses we work with, by helping them think and do better.
So, as well as our day job and contributing to our industry through our memberships, we look for other ways to help people and brands unlock their potential.
Whether it’s through our pro-bono work for start-up brands; our partnership with the Learning To Work charity, mentoring young people or simply through our annual charitable donations.
