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About

Brand Potential was founded with a simple belief: Every brand has hidden potential, and a combination of commercial and creative thinking can unlock its future. Before there was a name or an office, in true start up fashion, on a beermat, they set out our values:

Delivery

To support the work and each other. To never lose sight of the fact that great work means happy clients and repeat business and a good reputation.

Drive

To have a positive energy in the business. To have fun to share it around and create a buzz.

Truth

To be true to what we believe in, to do our best for our clients, our people and our business. To be open and honest. To have integrity in all we do.

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Cities
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People
London image

London

Amsterdam image

Amsterdam

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Rotterdam

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Antwerp

A positive future

Our mission is to create a positive future for the brands, people and businesses we work with, by helping them think and do better.

So, as well as our day job and contributing to our industry through our memberships, we look for other ways to help people and brands unlock their potential.

Whether it’s through our pro-bono work for start-up brands; our partnership with the Learning To Work charity, mentoring young people or simply through our annual charitable donations.

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Julietta Dexter Chris Molloy Sara Ordana Andy Burns Josh Hunt Jos Govaart Guillaume Furminger Ali Marmaduke Philippa O’Donnell Steve Reeves Ali Grime Anna Sharif Becky Cormack Chloe Cartwright Christina Philpott Christina Wyse Claire Hodgson Claudine Levy Ellen Fazakerley Emily Thornlor Flo Tremaine Fran Bennett Frayni Henderson Georgia Hutchins Hannah Walsh Harry Jinks Helena Robertson Jade Thompson Jon Knight Kate Harling Kieran Best Laura Field Lozzy Squire Micheal Small Oli Laclau Rebecca Wicking Sabrina Mebarki Sarah Howell Sarah Manase Shiv Bailey Sophie Cavanagh Tom Langridge Vicky Wheable Vix Seffens Laila de Vries Kelly Jansen Joyce Vaes Jorge Dallos Gordana Visser Gertjan Muishout Debbie de Vos Alice Ferner Claudia van Vliet Noortje Verheij Monique van der Berg Mischa Hokke Michelle Serdons Marloes Joosen Judith Vermulst Guylaine de Kort Femke Michiels Sara Bremer Wies van Barneveldt Lennaert van ‘t Loo Loes Takken Leonie van Dorssen Linda Rutjes Margot Cologne Quirine Slot Quinten Guichelaar Tahir Idouri Thijs van Mastrigt Wouter Stroo Dorieke Cieremans
  • Location
  • Leadership
  • All
  • UK
  • Benelux
  • All
  • Leadership

Julietta Dexter

CEO

Julietta Dexter

Chris Molloy

Chief Growth Officer

Chris Molloy

Sara Ordana

Candid UK - Chief Finance Officer

Sara Ordana

Andy Burns

Board Director - Strategy

Andy Burns

Josh Hunt

Managing Director

Josh Hunt

Jos Govaart

Managing Director

Jos Govaart

Guillaume Furminger

Executive Creative Director

Guillaume Furminger

Ali Marmaduke

Strategy Director

Ali Marmaduke

Philippa O’Donnell

Board Director - Operations

Philippa O’Donnell

Steve Reeves

Board Director - Growth

Steve Reeves

Ali Grime

Business Manager

Ali Grime

Anna Sharif

Client Director - Creative Strategy

Anna Sharif

Becky Cormack

Client Director - Creative Strategy & Insight

Becky Cormack

Chloe Cartwright

Multi-media Designer

Chloe Cartwright

Christina Philpott

Client Director - Design Insight

Christina Philpott

Christina Wyse

Client Growth Director

Christina Wyse

Claire Hodgson

Senior Designer

Claire Hodgson

Claudine Levy

Client Director - Insight & Strategy

Claudine Levy

Ellen Fazakerley

Brand Strategy Consultant

Ellen Fazakerley

Emily Thornlor

Client Director - Data & Analytics

Emily Thornlor

Flo Tremaine

Brand Strategy Consultant

Flo Tremaine

Fran Bennett

Senior Finance Manager

Fran Bennett

Frayni Henderson

Brand Strategy Consultant

Frayni Henderson

Georgia Hutchins

Group Marketing Manager

Georgia Hutchins

Hannah Walsh

Client Services Manager

Hannah Walsh

Harry Jinks

Client Services Executive

Harry Jinks

Helena Robertson

Brand Strategy Consultant

Helena Robertson

Jade Thompson

Senior Client Services & Commercials Manager

Jade Thompson

Jon Knight

Senior Consultant - Data & Analytics

Jon Knight

Kate Harling

Senior Client Services & Engagement Manager

Kate Harling

Kieran Best

Client Growth Director

Kieran Best

Laura Field

Creative & Design Director

Laura Field

Lozzy Squire

Senior Consultant

Lozzy Squire

Micheal Small

Client Services Manager

Micheal Small

Oli Laclau

Brand Strategy Executive

Oli Laclau

Rebecca Wicking

Brand Strategy Consultant

Rebecca Wicking

Sabrina Mebarki

Client Director - Insight & Strategy

Sabrina Mebarki

Sarah Howell

Client Director - Insight & Strategy

Sarah Howell

Sarah Manase

Finance Manager

Sarah Manase

Shiv Bailey

Designer & Consultant – Brand & Strategy

Shiv Bailey

Sophie Cavanagh

Client Director - Innovation & Strategy

Sophie Cavanagh

Tom Langridge

Head of Video

Tom Langridge

Vicky Wheable

Senior Consultant

Vicky Wheable

Vix Seffens

Brand Strategy Director

Vix Seffens

Laila de Vries

Client Services Director

Laila de Vries

Kelly Jansen

Junior Project Manager

Kelly Jansen

Joyce Vaes

Account Director

Joyce Vaes

Jorge Dallos

Senior Designer

Jorge Dallos

Gordana Visser

Account Manager

Gordana Visser

Gertjan Muishout

Design Director

Gertjan Muishout

Debbie de Vos

Senior Designer

Debbie de Vos

Alice Ferner

Senior Designer

Alice Ferner

Claudia van Vliet

Artworker

Claudia van Vliet

Noortje Verheij

Senior Account Executive

Noortje Verheij

Monique van der Berg

Senior Consultant

Monique van der Berg

Mischa Hokke

PR-Consultant

Mischa Hokke

Michelle Serdons

Senior Account Executive

Michelle Serdons

Marloes Joosen

Account Executive

Marloes Joosen

Judith Vermulst

Senior Consultant

Judith Vermulst

Guylaine de Kort

PR-Consultant

Guylaine de Kort

Femke Michiels

Account Executive

Femke Michiels

Sara Bremer

Content Creator

Sara Bremer

Wies van Barneveldt

Financieel Administratief Medewerker

Wies van Barneveldt

Lennaert van ‘t Loo

Medior Designer

Lennaert van ‘t Loo

Loes Takken

Junior Project Manager

Loes Takken

Leonie van Dorssen

Design Director

Leonie van Dorssen

Linda Rutjes

Medior Designer

Linda Rutjes

Margot Cologne

Designer

Margot Cologne

Quirine Slot

Project Manager

Quirine Slot

Quinten Guichelaar

Artworker

Quinten Guichelaar

Tahir Idouri

Creative Director

Tahir Idouri

Thijs van Mastrigt

DTP'er

Thijs van Mastrigt

Wouter Stroo

Designer

Wouter Stroo

Dorieke Cieremans

Account Director

Dorieke Cieremans

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