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About

Brand Potential was founded with a simple belief: Every brand has hidden potential, and a combination of commercial and creative thinking can unlock its future. Before there was a name or an office, in true start up fashion, on a beermat, they set out our values:

Delivery

To support the work and each other. To never lose sight of the fact that great work means happy clients and repeat business and a good reputation.

Drive

To have a positive energy in the business. To have fun to share it around and create a buzz.

Truth

To be true to what we believe in, to do our best for our clients, our people and our business. To be open and honest. To have integrity in all we do.

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Cities
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People
London image

London

Amsterdam image

Amsterdam

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Rotterdam

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Antwerp

A positive future

Our mission is to create a positive future for the brands, people and businesses we work with, by helping them think and do better.

So, as well as our day job and contributing to our industry through our memberships, we look for other ways to help people and brands unlock their potential.

Whether it’s through our pro-bono work for start-up brands; our partnership with the Learning To Work charity, mentoring young people or simply through our annual charitable donations.

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Our People

Our people are at the heart of everything we do at Brand Potential. We bring together creative thinkers, strategists, designers and innovators who share one belief: all brands have future potential waiting to be unlocked.

Julietta Dexter Chris Molloy Sara Ordana Andy Burns Josh Hunt Philippa O'Donnell Steve Reeves Ali Grime Anna Sharif Becky Cormack Chloe Cartwright Christina Philpott Christina Wyse Claire Hodgson Claudine Levy Ellen Fazakerley Emily Thornlor Flo version 2 Fran Bennett Frayni Henderson Georgia Hutchins Hannah Walsh Harry Jinx Helena Robertson Jade Thompson Jon Knight Kate Harling Kieran Best Laura Field Lozzy Squire Oli Laclau Rebecca Wicking Sabrina Mebarki Sarah Howell Sarah Manase Shiv Bailey Sophie Cavanagh Tom Langridge Vicky Wheable GUILLAUME_5 ALICE_1 CLAUDIA_1 DEBBIE_3 GERT-JAN_3 GORDANA_2 JORGE_1 JOYCE_1 KELLY_1 LAILA_3 LENNART_2 LOES_2 LEONIE_1 LINDA_2 MARGOT_1 9cfc46ab3dcacda2f482160825590b0b QUINTEN_1 TAHIR_2 THIJS_2 WOUT_2 Wies Sara Noortje V Monique Mischa Michelle Marloes Lotte Judith Jos Guylaine Femke Dorieke
  • Location
  • Leadership
  • All
  • UK
  • Benelux
  • All
  • Leadership

Julietta Dexter

CEO

Julietta Dexter

Chris Molloy

Chief Growth Officer

Chris Molloy

Sara Ordana

Candid UK - Chief Finance Officer

Sara Ordana

Andy Burns

Board Director - Strategy

Andy Burns

Josh Hunt

Managing Director

Josh Hunt

Philippa O'Donnell

Board Director - Operations

Philippa O'Donnell

Steve Reeves

Board Director - Growth

Steve Reeves

Ali Grime

Business Manager

Ali Grime

Anna Sharif

Client Director - Creative Strategy

Anna Sharif

Becky Cormack

Client Director - Creative Strategy & Insight

Becky Cormack

Chloe Cartwright

Multi-media Designer

Chloe Cartwright

Christina Philpott

Client Director - Design Insight

Christina Philpott

Christina Wyse

Client Growth Director

Christina Wyse

Claire Hodgson

Senior Designer

Claire Hodgson

Claudine Levy

Client Director - Insight & Strategy

Claudine Levy

Ellen Fazakerley

Brand Strategy Consultant

Ellen Fazakerley

Emily Thornlor

Client Director - Data & Analytics

Emily Thornlor

Flo Tremaine

Brand Strategy Consultant

Flo version 2

Fran Bennett

Senior Finance Manager

Fran Bennett

Frayni Henderson

Brand Strategy Consultant

Frayni Henderson

Georgia Hutchins

Group Marketing Manager

Georgia Hutchins

Hannah Walsh

Client Services Manager

Hannah Walsh

Harry Jinks

Client Services Executive

Harry Jinx

Helena Robertson

Brand Strategy Consultant

Helena Robertson

Jade Thompson

Senior Client Services & Commercials Manager

Jade Thompson

Jon Knight

Senior Consultant - Data & Analytics

Jon Knight

Kate Harling

Senior Client Services & Engagement Manager

Kate Harling

Kieran Best

Client Growth Director

Kieran Best

Laura Field

Creative & Design Director

Laura Field

Lozzy Squire

Senior Consultant

Lozzy Squire

Oli Laclau

Brand Strategy Executive

Oli Laclau

Rebecca Wicking

Brand Strategy Consultant

Rebecca Wicking

Sabrina Mebarki

Client Director - Insight & Strategy

Sabrina Mebarki

Sarah Howell

Client Director - Insight & Strategy

Sarah Howell

Sarah Manase

Finance Manager

Sarah Manase

Shiv Bailey

Designer & Consultant – Brand & Strategy

Shiv Bailey

Sophie Cavanagh

Client Director - Innovation & Strategy

Sophie Cavanagh

Tom Langridge

Head of Video

Tom Langridge

Vicky Wheable

Senior Consultant

Vicky Wheable

Guillaume Furminger

Executive Creative Director

GUILLAUME_5

Alice Ferner

Senior Designer

ALICE_1

Claudia van Vliet

Artworker

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Debbie de Vos

Senior Designer

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Gertjan Muishout

Design Director

GERT-JAN_3

Gordana Visser

Account Manager

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Jorge Dallos

Senior Designer

JORGE_1

Joyce Vaes

Account Director

JOYCE_1

Kelly Jansen

Junior Project Manager

KELLY_1

Laila de Vries

Client Services Director

LAILA_3

Lennaert van 't Loo

Medior Designer

LENNART_2

Loes Takken

Junior Project Manager

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Leonie van Dorssen

Design Director

LEONIE_1

Linda Rutjes

Medior Designer

LINDA_2

Margot Cologne

Designer

MARGOT_1

Quirine Slot

Project Manager

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Quinten Guichelaar

Artworker

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Tahir Idouri

Creative Director

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Thijs van Mastrigt

DTP'er

THIJS_2

Wouter Stroo

Designer

WOUT_2

Wies van Barneveldt

Financieel Administratief Medewerker

Wies

Sara Bremer

Content Creator

Sara

Noortje Verheij

Senior Account Executive

Noortje V

Monique van der Berg

Senior Consultant

Monique

Mischa Hokke

PR-Consultant

Mischa

Michelle Serdons

Senior Account Executive

Michelle

Marloes Joosen

Account Executive

Marloes

Lotte Monster

Senior Consultant

Lotte

Judith Vermulst

Senior Consultant

Judith

Jos Govaart

Managing Director

Jos

Guylaine de Kort

PR-Consultant

Guylaine

Femke Michiels

Account Executive

Femke

Dorieke Cieremans

Account Director

Dorieke

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