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We are Brand Potential, an international brand agency combining the rigour of consulting, the impact of design and the power of reputation to transform brands for the future.

  • Insight

    To fuel the future.

  • Innovation

    To stay ahead.

  • Strategy

    To define brand direction.

  • Design

    To bring to life what’s next.

  • PR

    To bring people and brands closer together.

  • M&A

    To invest with confidence.

Our Work

Rotterdam The Hague Airport

Rotterdam The Hague Airport: Embracing Closeness and Innovation

British Beer & Pub Association image

British Beer & Pub Association

Creating a bold new brand to match a bright future.

Design Food & Drink Strategy
Costa Coffee image

Costa Coffee

We’re strategic insight partners for Costa Coffee, helping them accelerate their brand across markets and platforms in the coffee category.

Food & Drink Innovation Insight
Albert Heijn image

Albert Heijn

The partnership between Albert Heijn and Brand Potential spans nearly forty years.

Bolletje image

Bolletje

Bolletje, a Dutch institution with over a century of heritage, embarked on a journey of modernization while cherishing its legacy.

Design Strategy

Microhive

We love driving positive change. For Microhive, we delivered a full rebrand, including a new name, identity, and website in partnership with our sister agency Sixtwo.

Campaigning Design Strategy

Our point
of difference

Brand due diligence
for mergers & acquisitions

We bring M&A thinking to brands and brand thinking to M&A. We realise long term potential in a brand by unlocking emotion as well as logic. It’s a formula that’s helped to transform the brands of our global clients.

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Our Clients

Boots Logo 1 icon CCEP 1 icon Danone 1 icon Dove icon Haribo 1 icon Heineken icon J&J icon Kelloggs icon Lipton icon Mars icon Selfridges Logo icon Suntory icon Unilever_text_logo 1 icon Acorn 1 icon Aveeno icon

Where next
for your brand?

Get in touch