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Where commercial
and creative meet

To transform brands
for the future

We are Brand Potential, an international brand agency combining the rigour of consulting, the impact of design and the power of reputation to transform brands for the future.

  • Insight

    To fuel the future.

  • Innovation

    To stay ahead.

  • Strategy

    To define brand direction.

  • Design

    To bring to life what’s next.

  • PR

    To bring people and brands closer together.

  • M&A

    To invest with confidence.

Our Work

Rotterdam The Hague Airport

Rotterdam The Hague Airport: Embracing Closeness and Innovation

Innovation Strategy Travel
British Beer & Pub Association image

British Beer & Pub Association

Creating a bold new brand to match a bright future.

Campaigning Design Food & Drink
Costa Coffee image

Costa Coffee

We’re strategic insight partners for Costa Coffee, helping them accelerate their brand across markets and platforms in the coffee category.

Food & Drink Innovation Insight
Albert Heijn image

Albert Heijn

The partnership between Albert Heijn and Brand Potential spans nearly forty years.

Design Food & Drink Innovation
Bolletje image

Bolletje

Bolletje, a Dutch institution with over a century of heritage, embarked on a journey of modernization while cherishing its legacy.

Design Food & Drink Strategy

Microhive

We love driving positive change. For Microhive, we delivered a full rebrand, including a new name, identity, and website in partnership with our sister agency Sixtwo.

Campaigning Design Insight

Our point
of difference

Brand due diligence
for mergers & acquisitions

We bring M&A thinking to brands and brand thinking to M&A. We realise long term potential in a brand by unlocking emotion as well as logic. It’s a formula that’s helped to transform the brands of our global clients.

Learn more
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Adidas-100 icon Admiral Taverns-100 icon AH-100 icon Arco-100 icon Biffa-100 icon Bolletje_1-100 icon Coke-100 icon Consentino-100 icon Crystal Clear-100 icon Dominos-100 icon Etos-100 icon Eurostar-100 icon GiffGaff-100 icon Gusbourne-100 icon headlam-100 icon Heineken-100 icon Intersnack-100 icon Lenovo-100 icon MARS-100 icon Moy park_1-100 icon Muller-100 icon NPO-100 icon Perfetti-100 icon PPG-100 icon Rugby-100 icon Quooker-100 icon Rotterdam-100 icon Speedy-100 icon St Austell-100 icon Suntory_1-100 icon Tortilla-100 icon Unilever-100 icon Volvo icon Yankee-100 icon

Where next 
for your brand?

Get in touch