Where commercial
and creative meet
We are Brand Potential, an international brand agency combining the rigour of consulting, the impact of design and the power of reputation to transform brands for the future.
Insight
To fuel the future.
Innovation
To stay ahead.
Strategy
To define brand direction.
Design
To bring to life what’s next.
PR
To bring people and brands closer together.
M&A
To invest with confidence.
Our Work
British Beer & Pub Association
Creating a bold new brand to match a bright future.
Costa Coffee
We’re strategic insight partners for Costa Coffee, helping them accelerate their brand across markets and platforms in the coffee category.
Our point
of difference
Brand due diligence
for mergers & acquisitions
We bring M&A thinking to brands and brand thinking to M&A. We realise long term potential in a brand by unlocking emotion as well as logic. It’s a formula that’s helped to transform the brands of our global clients.
And the award goes to...
We’re proud to announce that we’ve earned a bronze medal from EcoVadis the leading global provider of business sustainability ratings. This achievement places us in the top 35% of companies worldwide for our commitment to sustainability.
Introducing Brand Potential Benelux
PR agency Coopr will merge into Brand Potential as of October 1, 2024, becoming a full-service brand agency within the CANDID Platform.
Houston Joins Brand Potential
Where brand meets reputation. We are thrilled to announce that Houston, a London PR & Communications agency has joined the CANDID Platform as part of Brand Potential.
